May 23, 2018
This one is about sales. Whether you are in front line sales, especially auto sales, business development (or BDC), this one is for you.
I appreciate that there are options other than just the phone call – there is text, chat, FB Messenger etc. But, as I have said in prior shows, I still love the art of the live phone call. The reason is that to me that is the tipping point – it’s right before you are going to get the meeting, or set the appointment with the customer. It’s the rush, before the real-life meeting.
So here we go. These things are not process driven per se, but things that I see you must execute on during your call to set an appointment.
So there it is. Also, this works on texting too, or email. You just tweak it a little to quit the medium. i.e. Carefully choose your words, Work towards the next step, Sell what you can do.
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