Sep 28, 2017
Here are my 10 ways to generate customers as a car
After watching the video, do you have some additional things
that work for you? Leave them in the comments below!
- Work with the people that you already have in your
database or already know. Call them back when you say you
will! Only about half of salespeople (in any industry) follow-up
even one time. So if you simply call people back you are better
than the other 50%. Customers will appreciate a salesperson that
does what they say they will do. This is the first step.
- Ask everyone that you meet for referrals. With
85% of the American population owning or buying a vehicle. In fact,
I have heard that somewhere between 25% and 30% of people have
referrals. You must ask the question! "Who do you know that may be
in the market for a new or used car, truck, van or SUV?"
- Social Media. Brand yourself, become the local
resource for people to reach out with questions.
- Online Video. I include this separate from
social media in general because some will like it and some will
hate it, some people are very uncomfortable doing video. You must
get comfortable with video because this can have a high impact. It
is a great way for people to feel more comfortable working with you
because they have already seen how you carry yourself.
- Networking groups – join one. Be the resource
for the group in automotive. When you become connected to other
professionals you can become their “go to” person. You will start
to generate more customers. Use meetup.com to find local people you
can connect with!
- Hook up with a good Realtor (start with
yours!). When people move into a new home, they are in buy
mode. Often, when people move from out of the area, their current
vehicle is not equipped with the new area they have moved into.
Colorado for example, maybe someone is coming here from Georgia,
and now they need a 4x4 or AWD, you get the idea.
- ALSO - Hook up with a good Insurance Agent.
Same idea as the realtors. Since they insure peoples cars, you
would like them to mention you when someone mentions needing a car
to them. Return the favor, to be top of mind, make sure you use
their insurance services for your customers as it’s may be
- Create company purchase programs. Everyone
wants a deal, they want the coupon. What can you offer to a
business that will allow their people to feel special, do you have
a value-add that you can include if someone in their company
purchases from you? Create a proposal and then find the right
person. Offer something without asking in return, other than the
advertising to the employees. I have always had a high rate of
being included in programs like this.
- Use business cards the right way. Business
cards in a lot of cases are just a, “Get off the lot free” card.
You should be using these proactively to promote your
- Volunteer in the local community for things you believe
in. This is not to be self-serving. It is a way to show
the content of your character. Volunteering is a great way to get
into and give back to your local community. By doing so, people
will learn about who you are. And often you may learn a little
about yourself also.
- Be responsive. Once you have done one or more
of these activities. Be responsive to the people that reach out to
you. If you aren’t people will quickly figure out that you are a
fake. Your efforts can be crushed very quickly because even though
your potential customers may not say anything to you, you can be
certain that they are saying things to other people.
Thanks for checking them out!
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